Lately I’ve been doing some hard core research on social media and communications for NGO’s. For me it’s a fun and a great way to let my nerd flag fly in my new job. There’s so much out there to learn and so many different ways that people are approaching social media at NGO’s.
Our new website at CAPLAB is going to be in blog format to allow for us to announce events, share stories and present information like our reports, manuals for students and professors and other materials. I’m also looking at how to incorporate pages like facebook, twitter, youtube, picasa and my new obsession: Scribd. (Scribd is a document sharing system and it’s awesome because it has built in analytic features that allow you to see all sorts of information about the people who are reading your documents. For instance you can see how long an article was read, where in the world the hits are coming from and which websites are showing your document. http://www.scribd.com/caplab)
The real challenge is trying to understand the reality of both our audience and the staff. What are the technology limits for students and professors? How much time can staff devote to updating our blog? How can we consolidate these tools so that time online is maximized?
Any feedback out there from tech savvy communicators would be great!
Wednesday, January 12, 2011
Social Media for NGO´s
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I'm not sure whether CAPLAB is planning on hosting its own blog, or if you're planning to use a service provided by someone else - but if it's the former, it might be worth checking out Wordpress, which has myriad plugins available for all the services you describe - it might help make managing all those different things just a little easier!
ReplyDeleteThanks Matt! It is a Wordpress blog. Hopefully I will be able to get some of these things up and running. We went live this week if you want to check it out and practice your spanish!
ReplyDeletewww.caplab.org.pe
Looks pretty sharp! Clean design and nice colours. :-)
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